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andré zaccarelli is a luthier from são paulo, and asked me to create the visual identity for his shop and his custom guitars. for his luthier shop, i created a worn version of the logo to represent all of the wood work present on his job. for his custom guitars, the logo was more refined to fit better on the instruments headstocks.
zaccarelli custom guitars
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as said before, the shop logo was rustic and worn, representing the handcrafted work. the custom guitars logo is a refined version of it. although they're slightly different to expose each ones concept, the intention was to keep the closest standards possible between them, to keep their identity tight. besides that, another logo was created. the "coruja" (owl), which is zaccarelli's custom guitar design. special thanks to mariana valverde, for photographing the guitar.
design by johann vernizzi