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when the volkswagen up! arrived in brazil, our job was to create it's launch campaign. the briefing was to create something fun, happy, targeting mainly the young market. so we illustrated 3 different city scenarios, on for each car color, in a ludic way.
client: volkswagen
agency: almapbbdo
cd: marcus sulzbacher
art direction/ illustration: pedro zuccolini, johann vernizzi, bruno borges, rene corini
3d: vetor zero