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ruffles is one of the most popular snacks in brazil. they asked us to redesign their logo and their packagings. our goal was to make a modern and fun packaging, so we turned everything into a graphic version (the logo and the illustrations), and used the color code to distinguish the flavours.
studies:
old version:
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new version:
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client: pepsico
agency: almapbbdo
cd: marcus sulzbacher
brand redesign: johann vernizzi
packaging design / illustrations: juliana pontual, wherlon silva, johann vernizzi