johann vernizzi, graphic designer & art director.
pedala são paulo

pedala são paulo (cycle são paulo) is an ngo that focus on educating people about the multiples benefits that a bicycle can bring, from environmental to personal causes. in são paulo, cyclists are still "strangers" among traffic and other transports methods. it's all about awareness in a fun and colorful way, directed to the population of the world's third biggest city.

agency: almapbbdo
cd: marcus sulzbacher
design: johann vernizzi, pedro kobuti