this is a packaging proposal we created for the cheetos brazilian line.

our idea was to use the snack's shape and transform it into a graphic element, using it's pattern over a silver background to create an visual effect on the supermarket shelves.

the flavor distinction is made through the color code, already established and recognizable by the consumers. we also reorganized the information's hierarchy on the packaging and redesigned the way they are displayed.

client: pepsico
agency: almapbbdo
cd: marcus sulzbacher
design & art direction: dandara hahn & johann vernizzi